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 Time Warp! Krokus One Vice at a Time with Marc Storace

 
 




 

Musician's Friend Stupid Deal of the Day
 

 

by Jeb Wright 

In the 1980's, Krokus found world-wide platinum success with the albums Headhunter and Midnight Maniac.  While these recordings have become essential metal offerings, they would have not been possible without the album that came before them.  One Vice at a Time, released in 1982 on Artista Records, went gold in the United States and paved the way for Krokus future success.     

Krokus struggled to find their identity early on in their career resulting in much frustration and little success.  Little did they know that one simple line up change would change their sound, their image and their future forever. The band adopted a metal sound and found a vocalist from their homeland of Switzerland.  The only problem was that he was lived in England.  Vocalist Marc Storace recalls, “When I joined Krokus I had been living in London, England. Since that kept me apart from the rest of the band, we used every opportunity to try and write songs whilst being on the road. This is not a simple task since one lacks the physical time and energy most of the time.  Back home in London, and off the road, I undertook several commuting journeys by train and plane to Switzerland in order to gel and intensify my creative work with the band. The initial commuting started in 1979 before our very first European tour prior to the recording of Metal Rendez-Vous, my debut album with the band.  For the Hardware album, the band collected a reasonable amount of musical and lyrical ideas before my arrival and we took it from there.  In actual fact, for both Metal Rendez-Vous and Hardware I contributed far more than I am credited for. However, things eventually changed for the better with One Vice at a Time.  My efforts had not been in vain.” 

One Vice at a Time was not only a pivotal album musically for the band, it was also very important in the business aspects of their career.  “We had engaged Butch Stone, who previously managed Black Oak Arkansas, to manage us in the USA.  Things started working out fine with Butch and the band simply saw no reason to continue working with a European based management too.  Butch was a master at acquiring and renewing deals and we found a great ally in his old friend Mike Bone, who, at the time, was A&R for Arista Records in New York City. Mike had been a fan of Krokus since Metal Rendez-Vous.”  

Artista Records was founded by Clive Davis, one of the most powerful men in the music industry.  If Clive thought a band could be successful then he was not afraid to lay money on the table.  Storace remembers Davis’ initial financial contribution to Krokus, “We received a huge seven-digit advance from the great Clive Davis, who discovered Ella Fitzgerald, Aretha Franklin, Janis Joplin, Whitney Houston, Carlos Santana and many others.  We invested most of it back into Krokus for recording and touring in order to establish ourselves firmly in the USA.  We also increased our salaries.

We met Clive Davis on several occasions.  I was more excited than nervous to meet him since I felt confident to know that he loved the band as well as my singing.  On one occasion we were summoned to his office in New York in order to discuss the song repertoire before recording One Vice at a Time.  There were more occasions when we were honored by Clive`s visits and invitations.  For example, he turned up backstage at the Ritz Theater before that particular gig in New York.  Another time he invited us to lunch at the Beverley Hills Hotel prior to one of our concerts in L.A.  He also wined and dined Fernando and me before our Gold & Platinum Record presentations where we took pictures for the industry media like Billboard.” 

Davis and the rest of the Artista team had high expectations for the band’s next release.  Krokus took the pressure in stride and delivered the best album of their careers to that point.  The band recorded the album at the famous Battery Studios in London with veteran producer Tony Platt manning the controls.  Storace fondly recalls working at the legendary studio, “This was the second album we recorded in London, England.  The other album we recorded there was Hardware, which we had recorded in the Roundhouse in Camden Town. It was particularly great for me to be recording on home ground again. I drove up from South London everyday and joined in the flow of things.  LD, or "Little Dave" Glover, our US tour manager and our manager Butch Stone`s right hand man, flew in and stayed with the band during the whole recording period. As usual, we started the recordings by laying down the rhythm section foundations to all the songs. When the rhythm guitars were done we started with my lead vocals, even before any guitar solos were finished.  Tony Platt, our producer, engaged Bruce Dickinson to do some backing vocals to add color, and in order to cover up the heavy Swiss accent from the Swiss/German boys, which at that early stage was slightly too overpowering. Mutt Lange also happened to be mixing AC/DC`s For Those About to Rock in Battery Studios at that time and often popped in for a listening break with his old assistant Tony while I was singing.” 

Storace recounts his time with Dickinson in the studio, “Bruce was cool. Unfortunately, we only got to chat for a while. He was stressed to leave right after the session but we met some time later on a flight to New York. Surprisingly, Bruce boarded the plane dressed in a Sherlock Holmes outfit and came and sat next to me for the whole flight – strange but true. Later on, Iron Maiden and Krokus met up on the road and we even played some big venues together.” Krokus were lucky enough to bump into AC/DC while at Battery Studios.  “They were sitting upstairs in the Green Room one evening quietly watching television. We kept our conversation short but we toured together later on in the USA.” 

On the production front Platt proved he had paid attention during his time working with Mutt Lange.  He left nothing to chance and helped the band create the musical vision they desired.  “Tony was very experienced having previously worked with Mutt Lange as an engineer. We got on very well and I remember how he occasionally coached me along the same lines as Mutt.  He would drop in individual words wherever necessary if there was a good vocal line he did not wish to totally erase. Not that this was his favorite approach, naturally, he was happiest whenever I got whole verse down spontaneously in one go with the required attitude.  He was great at bringing across the mood of what he envisioned from the lyrics. He even inspired me with some great on-the-spot writing during the song "Playin’ the Outlaw.”   

When the band were finished with recording it came time to concentrate on the album art.  Storace confesses that the album almost had a totally different and embarrassing look, “We experienced the weirdest incident regarding our album cover artwork and that of AC/DC.  AC/DC were already in the mixing stages for their album For Those About To Rock whilst we were still putting down lead vocals, guitar solos and backing vocals for our album. At that early stage, we were thinking of calling our album Longstick Goes Boom.  I was involved with the artistic aspects of the band and had delivered sketches of my ideas in order to get them across.  I had done some sketches depicting a cannon for our album cover so you can imagine our amazement when AC/DC came out with For Those About to Rock depicting a cannon on the front cover. Luckily, we still had plenty of time before our release to switch to One Vice at a Time and use the Portcullis idea instead, which, in all respect, turned out even better.  It was really spooky at the time but I guess great minds think alike.” 

Krokus had used the image on Once Vice at a Time on their previous tour and quickly made the change.  “We had been using this Rock`n`Roll production company from Birmingham, England, called Light & Sound which was run by Steve Dawkes. They had built our Castle and Portcullis production.  It had been done very professionally and had even survived the whole World Hardware Tour. We decided to immortalize it by using it as our album cover.  With a few red lights and loads of artificial smoke the Portcullis looked as mystical and powerful as the real thing.  A good photographer captured it on camera and the rest is history.” 

When asked how he feels One Vice at a Time holds up over the years, Storace quickly states, “Oh I think very strongly indeed.  Over the years we have always played a minimum of three or more songs from that album in concert. Just to give you an example, "Longstick Goes Boom," "Bad Boys Rag Dolls" and "American Woman" are in the present live set-list and hold up very strongly.  It is one of my four all-time favorite Krokus albums next to Metal Rendez-Vous, Headhunter and our latest killer Hellraiser.   


THE SONGS

Long Stick Goes Boom
Chris, Fern and myself were the main songwriters for the album One Vice at a Time. This song title originated from the Indian Chief Sitting Bull who said, “White man come with long stick that goes boom.”  These lyrics were written during a jam in a motel room one afternoon before soundcheck somewhere on tour in the good old US of A.  The music and arrangement was pretty much fixed by the end of the tour.  A rough demo for the producer was done in Solothurn. 

Bad Boys, Rag Dolls
I had been flirting with this song title and chorus to describe my appreciation towards the loyalty of our fans for quite a while. Then I heard the high energy music from the band and it all fell in place almost automatically. We finished the lyrics in some other US motel room between lunchtime and soundcheck. Again, the music and arrangement were more or less set before the end of tour. A rough demo for the producer was also recorded in Solothurn.  

Playin' the Outlaw
The lyrics to this song are a very special example of what becomes possible when creative harmony reigns in a studio. Tony Platt was very instrumental for his inspiration. This song went through a whole lyrical overhaul during my vocal sessions in the studio.  

To The Top
Every once in a while a drummer contributes to songwriting. Freddie came up with this song title. I finished the whole lyric whilst putting down a rough demo in Solothurn. 

Down the Drain
Our bass player had an uncle who sent him these lyrics. This song deals with a sad case of social disease. 

American Woman
This is a cover version of a Guess Who song, which was also recently covered by Lenny Kravitz. Clive Davis suggested we do a cover version and he found it to be a great idea when we said we wanted to re-record "American Woman." I avoided listening to the original version again after copying the lyrics in order to develop my own individual interpretation of the song. 

I'm on the Run
I wrote these words on one of my commuting journeys to meet the band.

Save Me
A song about a rising musicians facing small town gossip after a successful world tour. 

Rock n' Roll
These words describe the dark side, the abuse and decadence of Rock`n`Roll.
 

 

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